What's your big idea?

Brand successes are all about ideas and ideas are all about innovation.

Now, ideas surround us everywhere we go, someone has a 'new' idea or a 'great' concept, something they truly believe to be innovative and ingenius; and people share them in coffee-shop type intellectual debates. I think the genius lies not in the idea but its implementation - get up and do something with your last brainwave, start by writing it down because ideas have a great ability to make a sudden arrival and an equally sudden departure from one's memory.

Innovation today also involves a collaborative management culture... companies now appoint idea spotters across the world who peep into urban consumer tribes and their lifestyles and help brands understand how to build relevance. And this is where one needs to listen - not management down, but street up - listen to what the public is saying and then make your product or service more relevant.

Don't create a new product or service; co-create it. Don't provide customization or custom-made products, make customer-made products, empower your consumer to have a say in what they truly want. That's when its relevant, effective, successful, profitable and most importantly memorable (as in our trade it's about the stickiness of our creative ideas).

So, if you have a sharp mind then it might be handy to keep a sharp pencil close by...

Who is in control of your happiness?

I believe if you like what you do, then you'll never tire of doing it. Similarly, if you're happy then you will end up being more productive.

At Insignia we believe a happy work environment is going to positively influence everyone to be more creative and productive. So, we've introduced the Happiness Program. The idea is simple, to involve everyone in the team to play an active role in creating happiness within the office. Here's how it works;

Everyday, one person gets to play the role of Happiness Manager and there's a roster for individuals to take the happiness helm, happily. They get to wear a name badge which states 'Happiness Manager' - they wear it proudly at work, to meetings and just about anywhere the day takes them. The HM for the day is responsible to do something special, whether it be a poetry recital or chocolates all around, something that makes people smile or keep them tickled.

You could bake a cake, share jokes, buy flowers, surprise someone or delight the team with anything your imagination allows you to think up!

So, what's going to make you happy today?