Hello? Hello! Hello.

When was the last time you stepped into a stranger's house, without an invitation, and decided to join their family at the dinner table and rudely interrupted their conversation to talk about yourself? There's a good chance you've never done this & cringe on the idea of experiencing something similar.

So, the question that comes to mind is why do marketers think that its okay to send their messages to customers without any manners? Why do I receive an SMS at 10pm telling me about a sale that I am not interested in? Why do I receive e-mails that offer houses for sale when I am not looking for a property?

Manners in marketing are critical to a brand. Engage me on a one-to-one basis, look me in the eye and convey some level of sincerity & you might be able to bring me on board. Receiving spam mails or SMSs are similar to shaking hands with someone while looking at someone else, its poor form.

The trouble is that marketers seek the 'easy' fix, now the 'right' solution; the spray & pray strategy will eventually leave brands praying for their own existence.