And here we were thinking that the giant dotcoms on the internet were only selling books or facilitating auctions.
Its time to be introduced to the 'Digiratis' a segment of consumers with little disposable time but lots of disposable money and they're making a change on the internet! Gucci took a bold step by selling $3,000 watches online and airlines like Lufthansa offer incentives for customers buying business class tickets (some transactions are nearly $20,000 or more). Then there's yoox.com who sell designer wear by labels like Giorgio Armani, D&G and many more.
What's your brand doing on the internet? If you're using the internet by emulating what your competition is doing then you're already on the downward slope - innovate the offer, get your customers to engage with your brand, tell your story & make your products available; there's a global consumer out there with little time but a fair bit of money.
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