We get approached regularly by companies large & small to present our ideas or strategy for their marketing needs. It could be a new identity or a new ad campaign and we're told to present our wares for them to consider appointing us. We humbly bow out of speculative pitches as our intellectual property is the primary asset we hold & I don't think it's right for us to invest our resource on a Dutch auction.
I don't see an individual shopping for the cheapest doctor when they have an illness or asking a lawyer to fight their case in court & pay only if they think the verdict is appropriate - so why should an Agency do the same? A pitch process can be a lot more refined, why not offer all shortlisted Agencies an incentive to pitch, maybe a nominal compensation for investing their time & if they win the account then the compensation gets adjusted?
Good etiquette in business is scarce.
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1 comment:
oh gr8 thinking!! i wish v had more ppl thinking like u!! & it feels gud 2 hear this from ppl on top position! keep inspiring...
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