Inspiration can come from anywhere & yes, anyone can be creative. I believe that all agencies should reinvent themselves every now and then, similar to how we're undertaking this mammoth task of practicing what we preach to others. Any organisation that doesn't realise that change is perpetual and as much as our endeavors to hold onto our 'roots' and 'culture' - change should be an integral part of the agenda.
Should you change your positioning? Maybe, maybe not, but instead of re-inventing, i think its important to re-interpret your positioning as time progresses - this is critical to be able to maintain relevance without diluting it. A tough task, but a necessary one.
Why not ask yourself what your positioning statement truly means - in my opinion a strong positioning makes you question yourself, not necessarily be smug with an easy answer. Those are the pillars on which giants stand.
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